Why do we celebrate Valentine's Day?

Valentine's Day, also known as Saint Valentine's Day, is a celebration of love where flowers and chocolate take center stage. Across the globe, beautiful roses and luxurious pralines are exchanged as symbols of affection and appreciation. But how did the tradition of giving flowers and chocolates actually begin? Who was the mysterious Valentine, and how did this romantic holiday make its way to Sweden?


A man holding a large bouquet of pink roses in different shades. The woman is lying in bed. Valentine's day flowers

When is Valentine's Day?

Valentine's Day is celebrated on February 14th each year and is a day to honor love and appreciation. Traditionally, flowers, chocolates, and heartfelt messages are given to loved ones to spread joy and romance.

When did Valentine’s Day come to Sweden?

Valentine’s Day has its roots in the Catholic Church and the celebration of Saint Valentine, who is believed to have lived during the 3rd century AD. According to legend, Valentine defied the Roman ban on marrying soldiers and performed secret weddings, which led to his execution on February 14th. Over time, the day became associated with romance and love, particularly during the Middle Ages in Europe, when the tradition of writing love letters and exchanging gifts began to take shape.

In Sweden, Valentine’s Day was introduced in the mid-20th century, inspired by American culture and commercial campaigns. It gained more attention during the 1960s, with stores promoting flowers, chocolates, and other romantic gifts. Today, Valentine’s Day is a popular occasion in Sweden, where many take the opportunity to celebrate love with their loved ones.

a woman holding a bouquet of pink carnations and mixed spring flowers behind her back. Her husband vacuums in the background. Give flowers for Valentine's Day

What can you give as a Valentine’s Day gift?

Giving gifts on Valentine’s Day is a wonderful way to show your appreciation for someone you care about. Classic gifts like flowers, chocolates, and personalized love letters bring joy and warmth. For those who want to get extra creative, there are countless unique and thoughtful gift ideas to explore. Follow the link for more tips and inspiration for the perfect Valentine’s Day gift.

Valentine's Day - card text

What should you write on the card to your sweetheart on February 14th? Maybe you want to write "I love you" in another language? Or you want to send a cute text to your partner on Valentine's Day. We help you find the right inspiration for your card text for Valentine's Day.

a large bouquet of large red roses for Valentine's Day

How many roses on Valentine's Day?

Sending red roses on Valentine's Day represents love, but what does the color and number of the rose mean? Giving away 1 red rose means "I love you", giving away 10 red roses means "I think you are beautiful". 12 red roses mean that you show that you love the person and that you want the person to become one. If you are a secret admirer and want to send red roses to the one you admire, you should send 13 red roses. Sending white roses to someone usually means innocence where the rose symbolizes humility and sympathy. The yellow rose stands for friendship and shows care in a relationship. Pink roses are sent to show one's admiration for the person. The pink roses usually stand for gratitude and appreciation. Send roses

A cute teddy bear with a red rose for Valentine's Day